PASSPORT NYC ITINERARY

Friday August 6th- Sunday August 8th, 2010. SOLD OUT!

11am-8pm Friday

9am-6pm Saturday

9am-6pm Sunday 

Marketing, Advertising and Branding

 -determining target demographics

 -different marketing strategies

 -in-depth branding examples and exercises 

 -how to create stellar word of mouth 

Pricing for pet photography clients

 -products

 -session fees

 -collections

 -what sells

 -opportunities for additional streams of revenue 

Web

 -flash vs. html

 -SEO

 -good web design standards

Legal + Forms

 -pet photography contracts

 -in-house forms

 -client forms

 -legal considerations in pet photography 

Portfolio building

 -step by step processes

 -building a client base 

Expenses + start-up costs

 -milestone costs

 -financial goal setting by year

 -expenses: what's important and what's not 

Competition

 -competition vs. colleagues

 -community 

Working with clients: red and yellow flags

 -how to spot great clients

 -how to avoid clients who will make you miserable

Shooting

 -location shoots with multiple dogs + clients

 -observe both Nichole and Jamie do separate mock client shoots (2+ hours)

 -group shooting with each teacher (2-3 hours)

 -1-on-1 instruction during group shoots

 -take home valuable images for your portfolio 

Gear + Equipment

 -what you need

 -what you don’t need

 -what to always have in your camera bag 

Booking shoots + dealing with weather

 -process

 -forms

Lighting

 -a pet photographer’s practical guide to lighting: auxiliary and natural

 -studio shooting with seamless paper and artificial light 

Workflow

 -software

 -processes

 -routines

 -asset management

Post-processing and editing

 -photoshop and lightroom

 -creating more saleable images with software  

 -mistakes to avoid

 -creating professional looking images 

The PASSPORT workshop content is presented in a very structured way, but we will have time for breaks, group exercises (of the learning variety, not the weight-lifting variety) and fun each day! 

Also please note that the 3-day workshop does not contain any content on commercial or editorial photography. If you are an intermediate or advanced photographer and interested in these types of photography, please see the  Commercial + Editorial Workshop page under the Passport menu item.

===========================

LOCATION:

The passport NYC workshop will take place at the amazing Nest Event Loft in the Flatiron District, pictured here on the right.

NEST LOFT LOCATION:

920 Broadway

New York, NY 10010 

We could tell you how amazing the location is for the NY workshop.

We could tell you how beautiful, how inspiring, how bright, how private, how downright perfect the space is. How it is the answer to our prayers.

We could share how cool the Flatiron neighborhood is where the workshop will take place. How many killer restaurants, shops, cafes and hotels it contains, or that it has a history steeped in photography, has been known as the 'Photo District', and is literally filled with camera stores. 

We could boast about how great the loft owner is, how they are dog owners too, or how much they share our excitement for holding the inaugural PASSPORT workshop in their space.

But instead, we'll just let the pictures do the talking for us.  

All site content and design © 2008-2010 Cowbelly Pet Photography, LLC. All rights reserved. Pet Photography Workshops. Dog Photography Workshops.

Cowbelly Workshops, Pet Photography Classes, Dog Photography Classes, Editorial Workshop, Commercial Workshop 206.335.8096. workshops@cowbelly.com